Agnes Koh, is the Director and founder of Etiquette & Image International.  Award-Winning Entrepreneur and recipient of the "Most-loved Beauty Professional." She holds diverse titles of a Professional Speaker, Coach, Instructor, Children Book Creator, Consultant and Mentor of a successful proprietary training Institute.


Agnes is a vastly qualified in Etiquette, Image and Wellness.  She had attained the follow qualifications:

  • Certified International Protocol Manager,  Protocol school of Washington, PSOW
  • Image Consultant Certification, Canada, AICI CEU
  • Business Etiquette & Protocol Consultant Certification, Canada, AICI CEU
  • Masters in Business & Protocol, IBICA
  • American Business Etiquette Trainer, ABETA
  • Certified Children Etiquette Trainer, Florida, U.S.
  • Executive Image Refinement, TEAI, IMI
  • Advance Colour Analysis, TEAI, IMI
  • Certified Behaviour Consultant, IML, US
  • Diploma in Holistic Wellness, C.H.Ed, UK 

She validates her credential and participated in conferences, conventions and certification.  Her secret success is staying au courant.


  • Promising SME 500 2014. 
  • 2011"Most-Loved Beauty Professionals" Holy Grail Beauty & Fashion Awards. 
  • Successful Entrepreneur in 2009 


Agnes’ found her true m├ętier to any organization who engages her versatile expertise.  She has an innate ability to articulate her thoughts, proficient in listening and communicating with people from all walks of life.  She induces a composite whole of Image, Etiquette & Wellness under her wings:
Corporate Impression Management
Business Protocol, Decorum & Etiquette
Social & Dining Etiquette
Youth Image & Deportment
Personal Consultation
Children Mannerism
Fitness and wellness

Train-the-Trainer Certification Programs


Now, she finds tremendous satisfying when she has the opportunity to share about image & deportment, business protocol, dining etiquette, fitness and wellness.  She deems making a poised appearance coupled with an unswerving presence is definitely the key to professional success. She was an invited speaker for Jobs Central Career & Learning Fair, shared on Interview Nuances and business propriety.  

Agnes has worked with many  MNCS, Conglomerates, ministries and statutory boards.  Some of her clients are Standard Chartered Bank, Clarins Pte Ltd, Singapore Police Force, Singapore Armed Forces, Volkswagen Group Singapore, NTUC Income Academy, and helped thousands of executives communicated their distinctive attributes.

Agnes’ workshop and training have maintained a significant increase over the years.  Testimonials have rooted her capacity to motivate her trainees with engaging and energetic teaching style. She has published four books namely:

  • Children Manners Colouring Guide Book
  • Presence, Proficient, Professional
  • Gentlemen Guide to Personal Brand Image
  • Seasonal Colours Guide to Gorgeous, Slimmer and Attractive You


Agnes is often interviewed by writers and journalists in the media circle. She was featured in Mediacorp Channel 8 for an episode on Kids Social and Fine Dining Etiquette.  She was interviewed in Radio 938Live on Business Etiquette, Image and Children Etiquette during National Business Etiquette Week. Her works have been published across Straits Times, The New Paper, My Paper, Shin Min Daily, Her World, Young Parents, Shape, Seventeen,, Agence France-Presse, to name a few.


Agnes’ graduated with a Bachelor of Arts (Hons) Business and Marketing at University of Portsmouth UK.  She dedicated  her highest international professionalism within the Hospitality industry for more than 15 years. Her forte as Regional Sales & Marketing Manager was the implicit attentiveness, observant and detail-oriented role.  Her hospitality intelligence touched  many gratified guests with written testimonials.  She was awarded for her excellent performance with "Outstanding and Friendly Service Towards Guests."

She draws decade’s experience from Hotels’ management positions in many deluxe chained hotels. Her vast exposure in Catering (MICE), Convention, Event management, Room Sales, Tourism & travel earned her opportunities to undertake high profile events.  They were political figures such as the late President Ong Teng Chong, Former Minister Mentor Lee Kuan Yew, Ministers Wong Kang Seng, Mah Bao Tan, etc.


When she is not working, she loves to travel, enjoy good food and admire different cultures.  ~ “The meaning of Life is to GIVE Life a meaning” ~ Agnes Koh